Description
A Perpetual Icon
A fluted bezel, a date magnifier, that oh-so-familiar combination of stainless steel and yellow gold. The Rolex Datejust reference 16233 is the epitome of a Rolex icon. Dating back to 1945, launched for the brand’s 40th anniversary, the Datejust remains one of the most popular and most recognisable Rolexes on the planet. What first grabbed attention in the era was the brand’s patented jumping date, which switched over instantaneously rather than taking the last few hours of the night to make its transition from one day to the next. Though not present on the first model, those three key design details were added to the Datejust model in the fifties, and have remained a core part of its design ever since.